In latest effort to stay ahead the curve, the social media platform rolled out a new feature that allows anyone with access to internet the ability to view Snap Maps. Similar to the iPhone’s ‘Find My Friends’, Snap Maps allows Snapchat users to see where their friends are and view their stories. Now if say, your grandma, wants to check out what’s happening downtown she can fire up the ol’ desktop, head to and watch app user’s uploaded snaps.
The map is also a way for people to view breaking news, or popular events happening with the real time heat map. In this regard, Snapchat is hoping to attract media outlets and journalists. states “Snap is also hoping this will become a resource for media organizations hoping to drive engagement and provide real-time views news viewers and readers care about. There’s an embed feature, letting you quickly and easily get a link or an actual embed code for inclusion in your own posts or website.”
Snapchat has been pushing to make shareable online content when just last month they announced the ability to embed public stories for viewers to share text, email, Twitter etc.
Recently, Snapchat has made many its users angry and slightly confused with their new interface update. Over 800,000 distraught snapchatters have signed a petition asking Snapchat to go back to its older design.
This isn’t the first time a social media platform has upset users with a new algorithm change or a new layout, but apparently the response to this update is worse than Chipotle’s E.Coli outbreak. Ouch.
Maybe we just have to give our old friend Snapchat the benefit the doubt that everything will work out. Or just wait for Vine 2 to happen.