The NFL just dropped a bombshell: Bad Bunny will headline the 2026 Super Bowl Halftime Show, cementing his status as one of the most dominant artists on the planet. For years, the Puerto Rican megastar has been rewriting the rules of what a global pop icon can be, and now he’s taking his trailblazing sound to the most-watched live stage in the U.S. This year’s Super Bowl will take place in San Francisco on February 8th.
This marks a watershed moment for Latin music. While artists like Shakira and Jennifer Lopez electrified the halftime stage back in 2020, Bad Bunny is set to become the first-ever solo reggaeton artist to headline the show. With his record-shattering tours, genre-bending albums, and unmatched cultural pull, it feels like the NFL had no choice but to hand him the keys.
The move comes at a time when Benito is everywhere. From his headline-grabbing Coachella set to back-to-back Grammy wins, to collaborations that blur lines between hip-hop, house, and Latin trap, his influence has reached far beyond music. Fans are already speculating on who he might bring out — could we see Karol G? J Balvin? Maybe even Drake making a surprise cameo? If history tells us anything, expect high-profile guests and a few moments designed to break the internet.
But make no mistake: Bad Bunny doesn’t need a guest list to own the night. His catalog — from ‘Tití Me Preguntó‘ to ‘Dakiti‘ to ‘Where She Goes‘ — is stadium-sized, anthem-ready, and tailor-made for a halftime takeover. The energy, the visuals, the charisma — this will be one for the books.
The Super Bowl Halftime Show has always been about defining the cultural moment, and in 2026, the NFL is saying loud and clear: the moment belongs to Bad Bunny.