Alec King creates a perfectly catchy summer tune "Boy Do We Love Alcohol"

The once Denver-local, now LA-based singer/songwriter and producer, Alec King, is a new artist on the radar with his sultry hip-hop productions and smooth rhythm and rhymes. His roster of original works sparkles with meticulous, crisp percussion arrangements, emotive pads, and expertly placed vocal samples. The rapper’s emerging catalog is built on effortlessly swaggering tracks that provide the perfect space for catchy, airwave-ready melodies.

On his most recent release “Boy Do We Love Alcohol,” King strategically raps about a back and forth relationship with a girl that he inevitably can’t get enough of, and about a routine of nightlife consistency. He riffs hit on all-too-relatable situations, with familiar quips like, “I hate you, come over,” paired with serene guitar chords — making for an infectious, easy-listening hip-hop piece that’ll be on repeat for the rest of the summer.