*Featred Cover Photo Credit: Armada Music TV / YouTube
Armada Music has entered into a joint venture with renowned Dutch electronic artist Joris Voorn. This partnership builds on their previous collaborations and will focus on Voorn’s upcoming album, Serotonin, which will release in July under the Spectrum label via Armada Music. The album will feature notable tracks such as ‘Burn’ with Tom Walker, ‘Seventeen’ with Yotto and White Lies, and ‘You & I’ with Nathan Nicholson. Additionally, Voorn’s new single, ‘Tomorrow’, has just dropped on Friday, May 9.
The collaboration will encompass various aspects including A&R, distribution, promotion, and marketing. Armada Music plans to further enhance the project through its publishing division, Armada Music Publishing, which will provide creative support via writing camps and collaborative efforts.
The impact of the joint venture deal between Armada Music and Joris Voorn
This deal enhances the existing relationship between Armada Music and Joris Voorn, highlighted by performances at notable events such as ASOT, the Amsterdam Dance Event, and Tomorrowland Winter, where Voorn and Armada’s co-founder, Armin van Buuren, performed back-to-back sets.
Joris Voorn initially collaborated with Armada Music in 2022 with a remix of ‘Transmission’ by Eelke Kleijn. This remix achieved significant success, reaching No. 1 on the Shazam charts in the Netherlands and Belgium, entering the Dutch Top 40, and accumulating over 60 million streams. Armada Music’s partnership with Voorn aligns with their recent initiatives involving Ki/Ki‘s label, Slash, and Arodes‘ label, Unreleased, announced last year.
Maykel Piron, CEO and co-founder of Armada Music, speaks about joint venture
“Joris’s vision and artistry are unparalleled, and we’re honored to join forces with him in a deeper capacity. Spectrum is a true reflection of his best-in-class creative capabilities, and we’re excited to collaborate on a creative level and help bring his music to an even wider audience. This partnership is a testament to our shared dedication to pushing electronic music forward.”