As we gear up for Miami Music Week 2025—the premier electronic music festival in North America—exciting opportunities abound. We had a fantastic chat with Geronimo, the Vice President of Music Programming at SiriusXM, who shared insights about the week ahead. If you’re heading to Miami for Music Week or the Ultra Music Festival, don’t miss out on the chance to participate in captivating audience events that will make your experience unforgettable. This is your chance to immerse yourself in the heart of electronic music culture—don’t miss out! Here’s an exclusive preview of our chat with SiriusXM as we anticipate an incredible Miami Music Week.
Chat with SiriusXM Ahead of MMW
Hi I am Scott from EDMTunes and I am live with Geronimo who is getting ready for a big Miami Music Week. So tell us a bit about what you have in store.
Hi! Each year we try to do up close and personal performances from DJs and usually an interview is included in that. It’s all curated by real humans. This year we are super excited to have a take over on one of the channels by LP Giobbi and her crew. We also just secured Major Lazer to do an event in our studios with all three members. We have a couple major names that are a surprise and can’t be announced until they are on. There are probably another 20 performances and maybe more with interviews as well.
Wow, that’s amazing. It’s SiriusXM’s 21st year being involved with Music Week. Does it feel like time’s flying by or what?
I didn’t realize how fast it flew by until the pandemic when Music Week didn’t happen. We had to do a virtual version of Ultra Music Festival on air. Right after that, I realized how much I missed it. And I must say it’s blown by even faster since then.
Will you guys at SiriusXM be live streaming any parties or Ultra sets this year?
We don’t have a partnership with Ultra this year. However, since we opened up our Miami Studios, I think a little less than three years ago, we’ve focused on having artists come by here. Prior to that, we had our own parties at the W or the 1 Hotel. With the studios we really wanted to capitalize on being right there on the beach amongst all the parties and having artists come by.
Tell us more about the studio. Whereabouts is it? If audience members want to get involved, how can they do that?
We always want our fans there. So you can just follow us at SiriusXM socials, to sign up, where we solicit for people, listeners, and subscribers to enter. A drop-down pops up where they can enter and put their names for various shows. There is also a slot where they can write in what they want to attend if they don’t see what they like. The placement is limited because we try to keep the experience intimate. It’s something you really couldn’t get anywhere else. It’s almost like Boiler Room style but even more intimate than that. It’s 50 people or less.
So this kicks off on Wednesday night with what looks like a SiriusXM chill event with Nora En Pure, and it’s an audience event right? You have BPM, Diplo’s Revolution and Pitbull’s Globalization in the mix too right?
Yes we do! Being that is Mr 305’s channel, they always have a strong presence during Miami Music Week. It’s not just on the Latin side, it’s a little bit of everything on this channel, which is great for everybody. It is great for listeners and I love the fact that we can share the across the platform with other channels.
As somebody who’s kind of a purveyor of electronic music, you know that Miami Music Week is kind of the debut of what’s going to be big for the coming year. So do you have any predictions on some banger tracks that we’re going to be hearing non-stop this week?
I just got off an internal discussion about this. I feel like the rave house style is about to blow up. It’s going to be the sound of summer. The jigitz track ‘tell you straight’, big party banger and will pop up in a lot of sets.
Do you have any party or event that you’re looking out for as one of the biggest ones to be at this week?
Anything Black Book with Chris Lake, I am loving that sound. Chris I feel like is one of the best to ever do it. And probably didn’t get enough credit and now is finally getting the credit where it’s due. So I am super excited about anything Black Book Records, Chris Lake. And of course Experts Only, John Summit. He’s just a mammoth. We do internal research and nobody’s been bigger for the last three years than John Summit. And he can probably form his own religion in Miami at this point.
Scott – Yeah, as a local in Miami that party sold out pretty much instantly.
Also anything LP Giobbi does, I just love. Her vibe of women empowerment, it’s definitely an area over the years that was lacking in electronic music and she really kicked the door down. And done a great job for herself and women DJs in general.
Scott – It’s been really interesting to see the growth of female DJs in the scene, especially when you see the house and techno world, where they have a very healthy representation. They’re killing it.
Years ago you could go to an event, there would not be one female DJ. It’s exciting years later it is finally happening. It’s not forced, it’s legitimately earned and it’s exciting to see that side of the industry that was aligned unfairly.
As somebody who has been doing Music Week for many years and has been in the EDM scene from its golden age to now, what are some of the most memorable Miami Music Week moments from a cultural standpoint?
I’ve seen Diplo many times over the years and we have a channel with him. But if there is anybody who loves the culture of music and dance music in general it’s that guy. And he is so smart with catering to whatever audience he has, whether it’s a daytime pool party, a nighttime party and you know a four in the morning. He is just a genius music curator. I’ve learned over the years from Diplo’s Revolution how important it is to him and how active he is with the channel. He’s got great people around him, but he himself is amazing at curating the channel and a day or night party. I’ve seen that over the years, I’ve seen him go from Open format DJing to specific styles to performing at Coachella and doing EDM and country style music.
But also legends like Carl Cox , who year over year seem to reinvent themselves. Armin van Buuren, who you’d think by now is tired of playing Ultra. But he’s not. It’s such an important event, you touched on it earlier how every year this is sort of the beginning. And it’s exciting for me as a music lover and a dance music fan? What’s going to be big? I touched upon jigitz earlier but years ago, seeing Avicii at Ultra perform a country music set and I remember the look on people’s faces.. “wait what’s this? I have no idea what it is and it grew and it worked. So it’s just a matter of some artists having the guts to go up on stage and be a little different.
Is there anything else from SiriusXM you would like to plug before we go? Reminder for all our readers to listen to SiriusXM all this week. And if you’re in Miami during Music Week, go on and sign up to try and go to the live audience performances and head on over South Beach and see it yourself.
Our studio is street level, its right across the 1 Hotel, you can’t miss it. There is a big SiriusXM on the building, and that’s where our big party will be pumping. Thanks all!
Check out the several audience events at the studio throughout the week below
Wednesday
- 8-9pm Nora En Pure– Aura/ SiriusXM Chill audience event/ performance & interview
Thursday
- 2-3pm Sub Focus– Diplo’s Revolution audience event / performance & interview
- 7-8pm Meduza – Pitbull’s Globalization audience event/ performance interview
- Meduza will be performing with a full live band
Friday
7-9pm Chris Lake– BPM audience event- performance & interview
2-3pm Above & Beyond – BPM audience event- performance & interview
3-4pm Major Lazer (Diplo, Walshy & Ape Drums) – BPM performance & interview
4-6pm Joplyn & LP Giobbi– BPM audience event- performance & interview
Stay tuned to EDMTunes for all your Miami Music Week Updates.