An alliance is set to reshape nightlife and entertainment in Ibiza this summer: elrow has officially unveiled its Saturday residency at the revolutionary new [UNVRS], the world’s first ‘hyperclub’, set to open in 2025. Combining next-generation technology, immersive design, and elrow’s unparalleled creativity. This partnership will run every Saturday from June 7th to October 4th, 2025.
Redefining Clubbing Culture
[UNVRS] is promised to be a groundbreaking venue designed to push the boundaries of nightlife with cutting-edge technology, advanced architecture, and transformative experiences. For elrow—a brand with over 150 years of entertainment experience—this new residency is a game-changing opportunity to evolve its experiential productions into unparalleled levels of spectacle.The 2025 season will feature four reimagined elrow themes:
- Hallucinarium – A psychedelic cosmic journey exploring consciousness through kaleidoscopic visuals and mind-bending projections.
- Kaos Garden – Inspired by Okuda San Miguel, a vibrant reinterpretation of Bosch’s Garden of Earthly Delights, blending urban art with interactive installations.
- Nowmads – A celebration of cultural diversity and intergalactic exploration, where tribes, animatronics, and surreal narratives merge.
- Sambowdromo – A carnival-inspired Amazonian wonderland with samba rhythms, immersive visuals, and vibrant Brazilian energy.
Each Saturday, elrow promises an immersive multi-sensory experience where music, art, and technology collide. Thus creating larger-than-life productions for a global audience. A fifth theme, for the Closing Party, will make its debut this summer.
A Cinematic Announcement
The residency was announced in style with a cinematic ‘2025: A Space Rowdissey’ trailer, which premiered in Barcelona to 500 key figures in music, art, and media at Barcelona’s Phenomena Experience Cinema. Starring elrow’s founders Juan Arnau Jr. and Cruz Arnau, along with their father Juan Arnau Sr., and featuring Yann Pissenem, CEO of The Night League, the trailer teased an interstellar adventure leading to this monumental partnership.
A Historic Partnership and Immersive Evolution
During the premiere, a fireside chat featuring Juan and Cruz Arnau, Yann Pissenem, and Romain Pissenem—CEO of High Scream LTD—highlighted the significance of the elrow-[UNVRS] alliance.
Cruz Arnau, co-founder of elrow, shared: “This marks the culmination of our journey in Ibiza, taking us back to our roots but with a vision for the future. [UNVRS] offers a space to redefine creativity and elevate our shows to levels never before imagined.” Yann Pissenem, founder of The Night League, added: “elrow’s legacy and [UNVRS]’s innovation will set a new global standard for nightlife—clubbers are in for an unforgettable experience.” Juan Arnau Jr., Creative Director of elrow, emphasized: “With this new space, we can integrate aerial acrobatics, animatronics, and cutting-edge tech into our themes. It’s a turning point for elrow.”
Elrow’s technical director Ferran Pascual explained how [UNVRS] enhances their vision.
“We’re moving from a stage-centric setup to an interactive narrative where every corner of the club is alive. It’s a playground for creativity.”
Additionally, music remains central to the experience, with global electronic acts set to feature throughout the season, promising world-class lineups every Saturday.
With tickets on sale now, elrow and [UNVRS] are poised to write a new chapter in Ibiza’s legendary clubbing history.