Cray's music is as putting as her cascading locks of two-toned hair. The on-line videogame-streamer-turned-singer-songwriter-producer flits by way of indie electronics, pop and dance productions with ease. Since starting the CRAY venture again in 2015, the younger artist has navigated a bevy of sound evolutions, earlier than reaching the genre-defying output we hear from her at present.
"My fashion is ever-changing," CRAY says. "I'll launch no matter I wish to launch, whether or not that is a uneven remix or indie-pop, or home."
We meet up with CRAY as she's making ready for a photograph shoot for her forthcoming single's paintings. On high of writing and singing on her music, she's the mastermind behind all of her releases' visible accompaniments. The Southern California transplant (by the use of Vancouver) speaks about her artistic endeavours with the infectious verve of an excited teen, pouring herself wholeheartedly into her tasks with an unrelenting ardour.
"Putting collectively the creatve ideas is my favorite a part of the method," CRAY says. "I all the time have these concepts that associate with my songs; my songs are by no means simply songs, in addition they have a visible component. It's thrilling to have the ability to make these concepts come to llife, irrespective of how loopy or bizarre they're."
The upcoming single, 'Isn't It', is a departure from her final two tracks, 'Love Cemetery' and 'Fractions', that are each emotional ballads impressed by private experiences. Listeners will get a glimpse into the stranger, extra summary components of her universe on 'Isn't It', with a darkish home beat and lyrics like "Not all queens put on crowns." But it doesn't matter what typre of music she's releasing, the one fixed throughout CRAY's data is the inclusion of a daring vocal that she's written herself.
"A robust vocal topline is crucial component of my songs, to have the ability to use my phrases and power," CRAY says. "Writing for me is certainly my favorite a part of making music. I've an entire ebook stuffed with songs I write, and I am always writing in it, on a regular basis. And once I get to my session or consider a melody in my head, I convey it to life with one of many songs I've written. I draw from my private life advert use that as base to start out a brand new music."
CRAY has no scarcity of non-public life materials from which to take inspiration. When she wasn't employed for a job at Target, she determined to strive her hand at on-line sport streaming, and rapidly constructed a considerable Twitch following. CRAY started sprinkling DJ units into her reside streams, and shortly, she was entertaining throngs of on-line followers, with each her gaming and her music.
Aside from her knowledgeable gaming prowess, CRAY's burgeoning on-line following is due partly to her unabashaed character, witty life observations and experimental style sense. Mixing designer digs with classic finds, she types herself with wild abandon - from her head of half-and-half hair (presently a unclean blonde-meets-dark brown, and normally adorned with '90s butterfly clips), right down to her in depth, vibrant sock assortment and funky Croc pairings.
2019 is shaping as much as be CRAY's greatest 12 months but, with music releases aplenty on the horiszon and the debut of her reside present comig this spring. After DJing for years, she'll belt out her first singing performances, backed by a full band and a visible present straight out of her creativeness.
"I actually need the present to inform the story of what my imaginative and prescient is for my music," CRAY says. "I've all the time had such huge concepts for my reside set, so I am excited to lastly convey it to life and present everybody what my dream has been since I used to be a child."
Whether she's careening between genres in her productions, writing lyrics, straight from her coronary heart, or considering up her subsequent inventive enterprise, one factor stays - relating to CRAY, anticipate the surprising.