We recently chatted with a man who’s taking the Tech House scene by storm.
SUBSHIFT is a UK-based DJ and producer making rounds in Tech House at the moment. He has released music on major labels like Sony Belgium and Insomniac Records, and his tracks are frequently played by top artists such as Acraze, James Hype, and MK. BBC Radio 1 is another tiny little player that has supported his music throughout the years.
And far from being only a studio producer, he’s also performed at renowned venues including Ushuaïa Ibiza and Ministry of Sound, and has also completed successful international tours in Italy and Japan, and made his debut at Tomorrowland Belgium.
SUBSHIFT’s latest release, ‘Big Bad Sound‘ alongside SQWAD, is out today, showcasing a powerful yet minimalistic approach to a beefy branch of Tech House. And for that reason, we’ve sat down with him to ask a few questions. From the making of ‘Big Bad Sound’ to his approach to production, influences, and even parallel universes, we’ve got it all here. Read on to know all about our chat with SUBSHIFT.
How did ‘Big Bad Sound’ come to be? We’d love to know how it became a full song.
I actually made the first version of this record at the end of 2024, it had more of a UKG vibe, and Noizu even played it at EDC Orlando. However, I thought it was missing that extra little push, and when I showed it to SQWAD they knew exactly what it needed. We had been meaning to collaborate for a while and this was the perfect chance to get something going. We went back and forth a few times to finally get what is now ‘Big Bad Sound’, and we are super proud of it.
Why the decision to put the fat bassline as the starring element of the song? Why that daring choice, and how did you guys do it to make it fit so well into the track?
We knew a song with the title and lyrics ‘Big Bad Sound’ had to have a massive bassline to match it, else what’s the point? haha. SQWAD actually came up with this bassline as the original version was more of a speed garage Reese and they killed it. It’s powerful, yet groovy and fits so well with the drums I made.
Have you had the chance to test this track live? If so, how’s the reaction been?
We actually only finished this record a month or so ago, which is weird, as I’m usually waiting at least 6 months to release a record! So I’ve not had chance to test it out yet, however SQWAD have been testing it out on their US tour and it’s been going down a treat. I’m stoked to play it out at my upcoming shows!
What’s your approach to making music? What’s your process when you sit in the studio and start a song?
I usually go into a studio session with a bit of a plan but I don’t hold myself to that. Most of my biggest tracks have been happy accidents or me just going with the flow, so I think I’ll carry on as it seems to be working well! Production-wise I usually start with the drums as they are always the foundation of the track. I also find it easier to write around them, especially with basslines! Usually the vocals are the last addition, unless I’m in a session with a vocalist, or making an edit.
What (or who) do you find is your musical muse? What inspires you to make music?
I have so, so many inspirations in electronic music, so it’s really hard to narrow it down! The two Chris’ – Chris Lake & Chris Lorenzo have got to be up there though. Every track of theirs is a heater, and I’d love to pick their brains one day. I usually get inspiration by crate digging on Soundcloud! I’m always going deep into the recommendations and seeing where I end up, and I have found some real gems there!
What would you and your life look like if you weren’t in the music business? Any other careers you were/are pursuing that could’ve become your parallel universe you?
I have no idea to be honest! I live and breathe electronic music, but I am also a Graphic Designer too so probably that! Otherwise, if I was good enough I’d have loved to have been a footballer.
Looking forward, how do you envision yourself in music in a few years’ time? How would you like people to remember you?
I’m just going to keep pushing and see where it takes me. I never thought I’d have done half the things I’ve accomplished when I first started so I’m just taking it one step at a time. Hopefully I’ll continue to play shows all around the world! I’d love for people to remember me as the guy who makes bangers, that would be nice!
Final Words
Thank you so much SUBSHIFT for this fun little interview. For all of you reading, ‘Big Bad Sound’ is out now, and you can stream it from the Spotify embed below. Also, be sure to follow our page to stay up to date on the latest news and views regarding our beloved Dance music industry.