KAMI has been heating up Chicago’s hip-hop scene for a minute and with the release of the new Cole Bennett-directed, Chance The Rapper and Joey Purp-assisted music video for “Reboot,” the Chicago Fire Department should be on their toes like it’s 1871.
“Reboot,” the lead single from KAMI’s second studio LP Very Slight, set to drop September 14, features a stacked cast of Windy City torch carriers that boast a must-listen just by gracing the same track together. Now their collaboration comes with some well-deserved visuals. Cole Bennett’s fast-paced and fluid directing captures the energy of “Reboot,” an energy that demands attention with its resolute and unbridled style. The off-beat rhythm keeps the listener’s ear keen for what the line up has to offer. “Reboot” is flush with one-liners, callbacks, and hooks. Like Joey Purp says they, “put it all on a pendant.”
What’s more — the “Reboot” video received support from the non-profit Refuge Foundation of the Arts, whose purpose is to create venues for artistic expression in places without the means. You can scope out the new video below.