*Featured Cover Photo Credit: Mark Hansen
Live Nation, the largest entertainment company in the United States, has officially acquired a majority stake in Timeline, a talent management firm based in Los Angeles. The main focus of Timeline is representing more than 25 of the world’s most famous influencers. According to an article from Digital Music News, its clients include the likes of Jamie Lynn Spears, Madeleine White, and Carter Gregory. Now that Live Nation has acquired it, the latter will get to enter new roles in regard to enhancing their projects relating to branding, touring, and event production. Additionally, music manager Larry Rudolph will act as strategic advisor and partner to Timeline via his Live Nation connection.
This acquisition also marks the first time that Live Nation is entering a field that emphasizes on social media influencers and content creators rather than traditional media personalities such as music artists and actors. Live Nation acquiring Timeline can prove to be a very wise business decision for the former since the latter has made a great name for itself in providing top-notch management across various fields. These fields range from endorsements to social media strategy, from personal appearances to consumer products, the success of Timeline over the years in strengthening their clients’ positions as influential trend-setters.
Alexis Fisher, Founder & CEO of Timeline Management, discuss the new partnership with Live Nation
“This strategic partnership with Live Nation represents a defining moment for both Timeline and the broader creator economy. By leveraging Live Nation’s unrivaled resources alongside our deep expertise in talent management, we are creating a robust platform that empowers creators and talent to thrive across all facets of their careers including management, branding, and touring.”