Loop is returning as Coachella’s official earplug partner for 2026, following its debut in the role during the 2025 edition.
The Belgian brand, known for its high-fidelity earplugs that reduce noise while maintaining audio clarity, will again supply festival attendees with hearing protection designed for extended exposure to loud stages. In 2025, the partnership saw heavy on-site usage, with thousands using the earplugs to stay protected without pulling back from the sound.
For 2026, the focus remains on the Loop x Coachella Experience earplugs and the matching Link connector cord. These are reissues of the 2025 limited-edition run, which sold out quickly. The design features a blue-orange gradient that nods to the desert landscape and sunset vibes of the Indio grounds. The earplugs provide 17 dB of certified noise reduction via an acoustic channel and mesh filter system. This setup cuts harmful volume levels while keeping the mix balanced and detailed—important at a festival where sound pressure can hit extremes near the main stages.
Here’s what Maarten Bodewes, Co-Founder of Loop had to say:
“People don’t come to Coachella to hang back, Loop lets fans stay right up front for hours, close to the speakers, without worrying about their hearing.”
The Loop x Coachella Experience earplugs will be sold on-site at Coachella 2026, at select Target stores starting in April, on target.com, and globally at loopearplugs.com. The Link connector cord is exclusive to on-site sales at the festival, plus online at loopearplugs.com and target.com.
About Loop
Loop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume—whether it’s trackside at a Formula 1 Grand Prix or in everyday routines like studying and traveling. Recognized by The New York Times as “the best
earplugs for concerts,” Loop designs are certified hearing protection that offer safety, clarity, and confidence. Headquartered in Antwerp with offices in Amsterdam and New York, Loop employs a diverse team of over 250 full-time staff.