Ministry of Sound, a global leader in nightlife and entertainment, has forged a groundbreaking partnership with DICE. This collaboration signifies a transformative leap in digital ticketing for one of the UK’s most legendary music institutions, delivering an exceptional, data-driven, and fan-focused ticketing experience.
Fan Experience
Through this strategic alliance, Ministry of Sound will harness DICE’s state-of-the-art mobile technology to elevate fan engagement. This will optimize operations, and drive ticket sales to new heights. Dice has cutting edge analytics and marketing tools. With an impressive 88% of transactions conducted on mobile devices, DICE’s innovative platform will guarantee a seamless purchasing journey. Ministry of Sound will be equipped to make informed decisions with access to real-time insights into audience behavior, sales attribution, and event performance. The direct API connections with various platforms ensure seamless control over data and marketing automation.
DICE’s exceptional fan-friendly features includes the innovative ‘Waiting List’ function, flexible ticket transfers, and engaging social media integrations. It will create a more personalized and immersive experience for club goers. With DICE’s transparent, all inclusive pricing on tickets, fans can trust that they know exactly what they are paying for at Ministry of Sound. No more surprises on hidden fees, what a relief eh?! The revolutionary mobile ticketing will ensure security of tickets locked to smartphones, activating only two hours before the event. Fans can breathe a sigh of relief with eliminating ticket touts and protecting the integrity of the primary market. The collaboration between these two organizations opens up doors to exciting opportunities such as exclusive guest area upgrades, enticing drink packages and unique fan elevated experiences. The nightlife experience just got better with these giants, making it more engaging, trustworthy, and unforgettable.
Partnership between DICE and Ministry Of Sound
The Group Managing Director of Ministry of Sound, Caitlin McAllister shares –
This partnership with DICE represents a major leap forward for Ministry of Sound. We are committed to delivering the best possible experience for our fans, and DICE’s technology gives us the tools to do that in a more efficient, secure, and data-driven way. From frictionless mobile ticketing to powerful audience insights, this collaboration sets a new benchmark for the future of live events.
The Head of Music, New Gen & Community at DICE adds:
Ministry of Sound is an institution in global club culture, and we’re thrilled to be working with them to revolutionise their ticketing and fan experience. Our shared commitment to innovation, transparency, and putting fans first makes this the perfect match.
As the onboarding process progresses, Ministry of Sound and DICE are poised for a seamless transition to the new ticketing system in the coming weeks. Fans can eagerly anticipate an enhanced purchasing experience, complete with exclusive perks from this iconic venue. Secure your tickets for the highly anticipated upcoming shows available through DICE:
Free From Sleep Presents with Joseph Ray, Lauren Mia: Saturday, March 15
Joel Corry: Saturday, March 22
Disco Daddy with Derrick Carter and Greg Wilson: Thursday 17th April
Backto95 – 24th Birthday: Saturday, April 19
Sober Day Rave with Driia: Sunday 11th May
Stay tuned to EDMTunes for all your dance music updates.