Two titans of the electronic music world—Romania’s Untold Festival and Mexico’s immersive music brand Zamna—have officially joined forces in a major new partnership, unveiled via a dynamic Instagram announcement that sent waves through the global festival scene.
Known for transforming Cluj-Napoca into a multi-sensory playground, Untold has grown into one of Europe’s most beloved music festivals, attracting hundreds of thousands of fans and global headliners each summer. Meanwhile, Zamna has established itself as a premier destination for electronic music in Tulum, with a reputation for creating unforgettable, experience-driven events in tropical, boutique settings.
This new collaboration between Untold and Zamna marks a significant strategic move, likely aimed at co-curating events, sharing artist lineups, and blending production philosophies. The announcement video hints at a fusion of both brands’ distinct aesthetics: Untold’s grand-scale fantasy and Zamna’s lush, intimate mystique.
While full details are yet to be revealed, the partnership promises to deliver a new standard of electronic music experiences—potentially spanning multiple continents. Fans speculate this could involve co-branded events in Romania, Mexico, or even new destinations as both brands expand globally.
Industry insiders view the move as a natural evolution, as both Untold and Zamna have built loyal communities around immersive storytelling, top-tier lineups, and innovative staging. The combination of Untold’s large-scale production with Zamna’s boutique vibes could redefine festival culture in the years to come.
With summer in full swing and festival season at its peak, anticipation is already building for what this partnership will bring in 2025 and beyond. We can’t wait for the details to come out.
Stay tuned for more news!