On July 18th, Warner Music Group and TikTok entered an amazing partnership and the exciting news will bring great long-term rewards for artists and fans alike in the near future. The new alliance will help Warner Music Group’s producers, singers, and songwriters alike to further strengthen their connections with the fans on TikTok.
This deal between the music label giant and one of the world’s most-popular social media apps allow the artists to enhance more recognition for themselves, in which it will then increase extra revenue for them as well. Furthermore, WMG’s (Warner Music Group) new partnership with TikTok will see tons of exclusive musical content for the fans to enjoy.
In addition to the exciting deal that both Warner Music Group and TikTok just established, the companies also agreed to a licensing deal for TikTok Music, the social media platform’s premium subscription streaming service. This deal provides an opportunity for the artists to take advantage of TikTok’s unique services in regards to promoting new music, particularly via TikTok’s video-editing app CapCut. Everyone who has a TikTok account will get to experience innovative yet wonderful tracks very soon. The buzz surrounding the new partnership is quite understandable.
Robert Kyncl expresses joy over new alliance
“We are happy and excited for our next chapter together with TikTok. Through this expanded and significantly improved partnership for both companies, we can jointly deliver greater value to WMG’s artists and songwriters and TikTok’s users.”Robert Kyncl, Warner Music Group CEO
“We are very excited to partner with Warner Music Group to create a shared vision for the future in which artists, songwriters, music fans and the industry can all benefit from the power of discovery on TikTok platforms.”Shou Chew, TikTok CEO