When you think of iconic Boiler Room sets, you picture dimly lit warehouses, neon lights, and crowds packed tightly around the DJ booth. But DJ and producer Hugel, the French maestro of Afro House, decided to rewrite the playbook by bringing the Boiler Room energy to an unexpected venue—a McDonald’s restaurant.
The event, aptly dubbed “Big Beats and Big Macs,” took place in a fully operational McDonald’s in Berlin, complete with the golden arches glowing above the decks. The collaboration blurred the lines between nightlife culture and everyday fast-food experiences. The idea was bold, yet brilliantly executed, blending Hugel’s signature sound and deep beats with the familiar scent of fries and burgers.
The Make The Girls Dance Records event featured neon visuals, custom lighting rigs, and a sound system that ensured the McDonald’s-turned-club was pumping for hours. As mentioned in the video post on Instagram, Hugel’s first job after he dropped out of school at 18 years old was at a McDonald’s. However, this time the man was cooking beats instead of burgers, which made it an incredible time for the attendees. This is not the first time we see a rave inside a location of the popular restaurant chain. As a matter of fact, fellow Frenchman DJ Snake did throw a party of the same kind last year in Paris.
The year of 2024 continues to be filled with success in and out the DJ booth for Hugel. As promised in the comments, there will be more of these Boiler Room type events at some of McDonald’s locations around the world in the future, so keep an eye out.
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