The 90s are clearly back: let’s analyze “Eternity” by KSHMR, Bassjackers, and Timmy Trumpet
• Ingenuity? Not that much
• Better yet, a “Miracle” clone
• Brutally ignored by the creators
After the incredible acclaim that Calvin Harris got from “Miracle“, let’s be honest, many just capitalized on the recent interest in Eurodance and usual nostalgia for the “good old era”. It was about time other artists jumped on this bandwagon. We recently explored ideas from Robin Schulz (KOPPY) and others who are adopting the trend, and “Eternity” had to be featured here solely because of its creators.
We have our dear Timmy, who refuses to credit his ghost producer (necessary link), and the classic trio of KSHMR–Bassjackers. These names, on paper, make sense even if the Dharma label-boss should be focused on his hip-hop projects with the Dutch duo inclined on their “Phat Kick” style.
“Eternity” feels like a clone of Calvin Harris’ recent hit, with a bunch of aliases slapped on to give a polished and algorithm-friendly outlook, forgetting that all of them are pursuing different routes and aren’t interested in this. One can easily spot this kind of filler release: just check the activity on their socials about it (IG in my case):
Posts from KSHMR: 0
Posts from Timmy Trumpet: 0
Posts from Bassjackers: 1
Plays at Tomorrowland (considering all of them were on the mainstage five times): 0.
Talk about brutally ignoring something.
So, it’s easy to blast these releases which turn the label and management happier and supplies people with something cheaply familiar to a trendy song: in this case “Miracle”, and thus end up playing on Spotify’s radio and other generated playlists, getting millions of streams in the process. There’s not much to describe: Hyperpop-like vocals, simple piano in the break, and that retro “Better Off Alone” lead in the bouncy drop. It’s almost cute and I don’t want to criticize this too much.
Sure it’s catchy in the end and will get considerable listens, nevertheless, it lacks the soul and passion of its “creators”. This was most certainly made for business and to appease fans the easy way: a choice that I am used to hearing from the Aussie performer, although a let-down from the other two great acts involved.