In a surprising and highly anticipated collaboration, Swiss electronic DJ duo Adriatique has announced a partnership with the international restaurant chain Joe & The Juice for their upcoming “Juicy Beats” Tour. The series of intimate performances is set to kick off in New York City this Saturday, July 18th, marking the beginning of a global journey that will see the duo bringing their signature sound to select locations worldwide.
A Sustainable Partnership
The collaboration between the Nordic-born brand and the electronic music icons is rooted in a shared commitment to sustainability. Joe & The Juice, which has expanded to over 472 locations across 20 countries, is widely recognized for its focus on high-quality ingredients, robust recycling practices, and carbon footprint management. Adriatique has long championed similar values, notably exemplified by their initiative to plant one tree per ticket sold during their performance at the Quarry of Dyonyssos in Athens.
Beyond the music, the “Juicy Beats” tour will feature the debut of two limited-edition health shots, specifically crafted for the event. This initiative aligns with the brand’s history of hosting alcohol-free DJ sets, offering fans a unique, wellness-focused experience that bridges the gap between nightlife and healthy living.
Global Tour Schedule
Following the New York City launch on July 18th, the tour will continue its international run with a stop in Zurich this September. The duo will then bring their pulsating melodies to Brussels and Amsterdam in October, before concluding the six-show series in London and Los Angeles throughout November.
