Belgian DJ, producer, and visual creator Nikka Lorak has officially entered a new chapter of her career with the launch of her independent imprint, Cruel Kind. Known for blurring the lines between art, cinema, and high-impact dance music, Lorak is positioning her new label as a sanctuary for the next generation of electronic rockstars who refuse to be confined by genre boundaries. Her debut single on the label, ‘Control’, serves as a definitive statement of intent, capturing the raw, cinematic energy that defines her artistic vision.
A New Vision for Techno
For Lorak, the decision to launch Cruel Kind was not merely a business move but a creative necessity. Having spent years honing a sound that balances driving, peak-time techno with atmospheric, narrative-driven textures, she sought a platform where she could maintain total creative autonomy. ‘Control’ is the embodiment of this philosophy, designed to resonate in both intimate club settings and massive stadium environments. The track builds tension with a calculated precision, reflecting Lorak’s background in film directing and fashion photography.
One of the things I love most about ‘Control’ is the way the track constantly builds pressure without giving everything away immediately. I am very interested in creating that feeling of anticipation, almost like a scene in a film where you know something is about to happen, but you do not know exactly when.
Defining the Electronic Rockstar
When asked about the ethos behind Cruel Kind, Lorak emphasizes the importance of presence over technical perfection. She is actively seeking artists who possess a distinct identity and a compelling point of view. Drawing comparisons to industry trailblazers like Skrillex and Fred again.., she notes that an electronic rockstar must have a sense of danger and a stage presence that feels larger than life. For Lorak, the label is about fostering a universe where music, visuals, and storytelling coalesce into a singular, immersive experience.
Cinematic Roots and Future Ambitions
Lorak’s transition from film and fashion into electronic music has been seamless, as she views her production process through a lens of visual storytelling. By treating her tracks as soundtracks to a larger narrative, she ensures that every release on Cruel Kind carries a specific aesthetic weight. As she prepares for upcoming tours in India following a successful run in Ibiza, her focus remains on delivering high-impact, emotionally resonant performances. With more collaborations and releases on the horizon, Nikka Lorak is firmly establishing herself as a visionary force in the modern techno landscape.
